CBC’s markets Halo3 launch - free of charge
Cats: Uncategorized|It’s good to hear that Canada’s publicly-funded radio network the CBC is doing its part for the mega-marketing launch of XBox 360’s video game Halo3.
On Monday morning, the CBC was running “news” reports on the launch of the video game in national and international news broadcasts.
Mixed in with pieces about political protests in Burma, Canada’s Kyoto-lite protocol and a potential strike at GM, CBC trilled about the “Hollywood-style marketing campaign” of Halo3.
There was no critical analysis on the content, no discussion on the extreme violence, death and destruction depicted in the game. It was pure hype. Free advertising. Well, free for XBox 360, but not free for Canadian tax payers who fund the CBC to bring them news, commentary and information.
No, CBC is right in there with paying corporate sponsors like Mountain Due and Burger King promoting today’s launch of this video game.
Any who said government philanthropy is dead?
September 24th, 2007 at 7:10 am
Strange, there was nothing about the new super sized Tide with the spring fresh scent on the news.
September 24th, 2007 at 7:36 am
[…] CBC’s markets Halo3 launch - free of charge It s good to hear that Canada s publicly-funded radio network the CBC is doing its part for the mega-marketing launch of XBox 360 s video game Halo3. The CBC ran was running reports on the launch of the video game on its Monday morning national and international news broadcasts. Mixed in with pieces about political protests in Burma, Canada s Kyoto-lite protocol and a potential strike at GM, CBC trilled about the aggressive Hollywood-style marketing campaign […]
September 24th, 2007 at 12:23 pm
1) Ridiculous free advertising to a hype machine that requires none
2) Halo3 roxor
3) The violence is needed - (and it’s only killing nasty aliens that a)attacked Earth first and b) want to activate the Halo that will destroy the solar system) - what are you supposed to do - talk to them???
4) I’m just improving my minimal access surgery skills anyway - it’s not like I enjoy killing…
5) Birthday tommorrow/Halo3 comes out
September 24th, 2007 at 2:49 pm
I just saw the piece on CBC - what a pathetic piece of puffery!
1) The human interest - the guy they filmed was playing Halo2 on an XBox - not the 360, so he likely won’t even be playing Halo3 as it is not compatible with his system.
2) It went on for 5 minutes (and on and on…) when a simple “Halo 3 will be released by Microsoft tomorrow. The video game is expected to ring in the largest 1 day sales in entertainment history”
3) Just 4 hours and 10 mintes, 4 seconds to go….
September 24th, 2007 at 3:59 pm
weird… I was showing Dad your site.. telling him about the stats you can get after posting comments about the cbc…. we were then looking at tagbaggers site… and then we got a pop up.. advertisement to win a halo xbox 360………now I have 2 pop up to win a halo xbox 360… is that weird?????
September 24th, 2007 at 4:41 pm
Hmmm, sounds like old TagBagger is in on the conspiracy. What say you TagBagger? Guilty or not guilty….
laparoscopic surgery skills, indeed!
September 25th, 2007 at 2:48 am
Not Guilty! Virtually all the pop-ups I see this week are Halo related - between the blitz, and ‘tailored’ messages I ham not surprised at that though. And there you go - I was just experimenting to see what pop-up I would get in Blogger - and even ‘Daily Dose of Imagery’ is doing Halo!
September 25th, 2007 at 2:49 am
And yes - Blogger gave me a Halo pop-up also (which is really annoying as I have a pop-up blocker on, which it can obviously subvert)
September 25th, 2007 at 3:43 am
Happy B’day TagBagger.
BTW, how DOES it feel to be 13?
September 25th, 2007 at 7:10 am
CTV Newsnet wasn’t to be out done by CBC and aired their own version of this important news story.
“Melt in your mouth, not in your hand.”
Reuters
September 25th, 2007 at 10:53 am
I certinly wasn’t placing BLAME on tagBagger….! I, not being much of a Gamer, had never heard of the Halo before I read your post.. thought it weird that was the only time I got a pop up on it…and they talked about it ALL day today on the CBC….the “game guy” on Q was CRAZY for it.. said it was the best game he EVER played! and I thought I needed to get a life!
PS Happy Birthday TagBagger
September 26th, 2007 at 11:18 am
I heard that Q segment too. Made me grit my teeth. Shut-up with the marketing and give us something we don’t get in the paid advertising…