Sooooo CBC - gag me with a rototiller

Turns out that this typist is not alone in being irritated by the new CBC radio taglines. Even the CBC’s own insider blog is quoting listeners who are being driven to distraction by the following cutesy little tropes.

 If you live in Nova Scotia you hear: CBC radio - Soooooooo Nova Scotia

If you are in Toronto you have to deal with: CBC radio - Totally Toronto

 Or Vancouver:  CBC radio - Very Vancouver.

If CBC radio thinks it’s going to capture the coveted youth demographic by imposing washed-up Valley Girl speak on its listeners, it should wake up.

The Soooo Nova Scotia tagline sounds flat and unconvincing at the best of times. But even if it were delivered with any kind of conviction, it would still sound contrived, like the outcome of a CBC board meeting in which participants said “Let’s come up with something trendy so we can capture the 25-40 audience segment at the same time as making the regions feel good about themselves.”

You will attract the young listeners and regional listeners with good programming and not taglines that pander to local to youth and audience segments.

7 Responses to “Sooooo CBC - gag me with a rototiller”


  1. 1 donna morrissey

    sooo, the slur on cbc’s taglines….is that your column, and did you know that on the cbc blog there’s a hit back to your column….so great drinking and eating and yakking 0n the sunny sidewalk today….gotta do it again…

  2. 2 Dick

    Sex sells. Naked Nova Scotia, Voluptuous Vancouver, Masturbating Montreal,…see I told you.
    You can fill in the rest yourself.

  3. 3 Gifted Typist

    Dick, the CBC soooooo needs you in their boardroom, I swear

  4. 4 Deepti

    I liked CBC much better when it wasn’t trying to be “cool”, and I’m young and hip! Yukyuk.

  5. 5 gifted typist

    I keep banging on about it because it’s true.
    I have to give them credit though. They did dump the insufferable Promo Girl

  6. 6 nancy

    was on the Island this week….. Uniquely PEI….

  7. 7 Gifted Typist

    ach, that’s the worst yet.

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