Turns out that this typist is not alone in being irritated by the new CBC radio taglines. Even the CBC’s own insider blog is quoting listeners who are being driven to distraction by the following cutesy little tropes.

 If you live in Nova Scotia you hear: CBC radio – Soooooooo Nova Scotia

If you are in Toronto you have to deal with: CBC radio – Totally Toronto

 Or Vancouver:  CBC radio – Very Vancouver.

If CBC radio thinks it’s going to capture the coveted youth demographic by imposing washed-up Valley Girl speak on its listeners, it should wake up.

The Soooo Nova Scotia tagline sounds flat and unconvincing at the best of times. But even if it were delivered with any kind of conviction, it would still sound contrived, like the outcome of a CBC board meeting in which participants said “Let’s come up with something trendy so we can capture the 25-40 audience segment at the same time as making the regions feel good about themselves.”

You will attract the young listeners and regional listeners with good programming and not taglines that pander to local to youth and audience segments.

« CBC’s markets Halo3 launch – free of charge
Are Canadian consumers being fleeced? »


This entry was posted on Tuesday, September 25th, 2007 at 7:19 am and is filed under CBC Radio, Canada, blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.