See my Herald column here.

There was a time when the blackberry lived in the shadow of it’s diva-like cousin, the raspberry.

Remember those days?

Didn’t your mother usually chose raspberries over blackberries for her jams and jellies. Kids blew raspberries to get attention. And there was a pop band called The Raspberries. Not The Blackberries. The Raspberries.

No question. In the world of bramble bush fruit, the raspberry was A-list. The blackberry settled for B or C-list. That was just they way things were for the blackberry. It was destined to be lowercase.

And then a funny thing happened.

Someone decided that the buttons on a certain mobile communications device looked like seeds. So they decided to call the device after a seedy fruit. The blackberry.

And all of a sudden, the lowly blackberry was plucked from obscurity. It went all uppercase. They dressed it all pretty and introduced it to all the important people, even the President of the USA.

Things have never been the same for the Blackberry. It’s now the bell of the bramble brush fruit ball. Talk about rags to riches.

I could speculate on the moral to this story. But I’d rather hear your ideas on that. Leave them in comments.