Archive for October 18th, 2009

Death of the Soccer Mom

Uncategorized, slack woman| 6 Comments »

Link to my Herald column here. Soccer Mom’s history! Or at least that’s what the guy who invented her is saying. Back in 1996 when Soccer Mom was first invented, she was part of a big tribe that acted, shopped and voted along predictable lines. People like Karl Rove – George Bush’s special adviser – [...]