Death of the Soccer Mom
Cats: Uncategorized, slack woman|Link to my Herald column here.
Soccer Mom’s history!
Or at least that’s what the guy who invented her is saying.
Back in 1996 when Soccer Mom was first invented, she was part of a big tribe that acted, shopped and voted along predictable lines.
People like Karl Rove – George Bush’s special adviser – took advantage of this to get votes. Rove was masterful at slicing and dicing the population and creating policy to appeal to them and get their votes.
But today Soccer Mom is dying because the Internetz is smashing the big tribe into a million little niches, pieces and interests. And women – bless them – are realizing that there’s more to life their children and their extracurricular activities.
Which begs the question: Didn’t women realize that back in the 60s? Just asking.
I, for one, couldn’t be happier. I’ve never been a This- or a That mom. I’m merely a typist who happens to have children.
So RIP Soccer Mom. And good riddance.
October 18th, 2009 at 5:39 pm
Slacker Mom’s Rule!
October 18th, 2009 at 7:32 pm
Just because Mark Penn says that a voting segment doesn’t exist, that doesn’t mean that they do not or that he is correct. Even if there was a decline in the population, he is basically saying the mothers in world that vote, suddenly became apathetic.
Hmmm, does he understand motherhood at all, or was he raised by a pack of roving male pundits?
Fact: With voters under fifty-five years of age, women in America vote more often and regularly than men, and that includes the primaries.
Now if I said Canada doesn’t exist simple because I haven’t seen a Canadian for some time, does Canada still exist? Mark, however, I think is a figment of somebody’s imagination.
October 18th, 2009 at 7:56 pm
I’m definitely a soccer mom (see today’s post for proof), but I’m pretty sure I don’t vote or think the same way all of the other moms do. We’re a pretty eclectic group, even here in our little town.
October 18th, 2009 at 11:48 pm
Good riddance is right. Can we say good riddance to all oversimplification for political gain?
October 19th, 2009 at 1:18 pm
I’m not sure if I ever believed in the existence of Soccer Mom anyway. She’s like the Easter Bunny.
October 21st, 2009 at 11:56 am
Soccer mom, hockey mom, minivan mom…they’re still out there. They are the sheeple who do what they think other people think they should do. Then they judge the people who aren’t doing what they think they should be doing. A powerful lobby group to say the least.