See my Friday Herald column here.

By now we all know that Mac is cool, and good.

And we know that PCs are uncool and virus-ridden.

But the Mac marketing “We’re better than you PC” onslaught is getting a little tiresome.

People who try too hard to be cool can end up looking like fools.

Tone it down Mac, and maybe us poor uncool sods still using the PC might think about switching over.